The experience of a sports fan is not really what it used to be. Those days are gone when fans would only focus on football on Sundays and baseball during the month of October. Fans of all sports and organizations desire to communicate with their favorite teams and players all the time.
Startups inside the sports world took notice of changing audience behaviors and are delivering solutions to bring sports action to viewers. However it should never just be startups incorporating new approaches and technologies, major organizations have the opportunity to disrupt their particular products and revamp live sports for that better.
The inception of high-definition television and national fantasy leagues have enabled fans to consider a far more active role in Spatial computing and feel as though they may be on the field with players. However that audiences have a taste of the immersive, participatory viewing experience, they desire more.
An upswing of augmented reality products in professional leagues. MLB has always been lauded as being a future-focused sports entity, consistently ready to test new answers to better the fan experience. Although major league baseball is steeped in tradition, the league also recognizes that the best way to stay up with other leagues and maintain fan attention (even during the off-season) is thru technological know-how.
In September 2017 the MLB announced a brand new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to take a deeper dive into every person at-bat. From the app, fans inside the stadium may use their mobile phones to instantly get yourself a comprehensive picture of every player’s statistics.
By just pulling up the app and pointing their mobile devices toward the field, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability along with staples like, on base percentage and batting averages.
The event doesn’t stop there. For all those fans determined to take stock of every play on the field, the app also enables them to follow the speed and trajectory of each single hit. Essentially, ‘At Bat’ empowers baseball fans to provide as their own sports media analysts.
Not to be outdone, the NBA is additionally exploring new approaches to breathe new life to the fan experience. The league recently announced its partnership with Next VR and its intends to broadcast each and every game (yes, you read that correctly) from the 2017-2018 season in virtual reality.
What’s next. It’s not just leagues that get the chance to proactively develop new fan experiences–individual organizations can, and really should, make the effort to discover new ways to give to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald invested in major league soccer club, DC United. All world cup jokes aside, the MLS is increasing within this country, and one of the best methods to propel this growth would be to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the opportunity to drive new levels of innovation through augmented application developments. For example, a BlendAR app development could allow fans to adopt a close look at players stats, and discover the field more comprehensively. Here’s how:
A fan downloads the augmented application before heading in to the stadium, and is also greeted having a pre-matchup video.
Upon entering the stadium they get a push notification with a GPS coordinate letting them know the way to get for the first AR experience which is a poster on the right side in the stadium. They hover within the poster and find out a relevant video using their favorite player.
After the fan has reached his seat, he reveals this program and hovers over each player’s picture to see an overview of their career stats. They flip to the rear of the video game program, hover over a graphic with the application hrajwn view a season highlight reel, complete with a direct call-to-action to get new team merchandise.
This is just a good example of how an in-game augmented reality app could enhance a soccer fan’s experience. Nevertheless the fan experience is not simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events could get in on the action and devise augmented platforms that also heighten experiences for fans and consumers.
For instance, in a promotion featured inside an event pamphlet, a brand can advise fans to download their augmented application, and hover over the add to unlock deals. Regardless of how organizations apply augmented reality, something is definite: consumers want to feel more engaged with the teams and brand they love. Augmented experiences are quickly planning to end up being the norm. Should you don’t wish to fall behind in relevancy, it’s time to explore the best way to bring your brand to reality through augmented initiatives.